Project Overview
Project Overview
Project Overview
Simplifying Student Life at NIFT Gandhinagar
Simplifying Student Life at NIFT Gandhinagar
Simplifying Student Life at NIFT Gandhinagar
Total Students In NIFT Gandhinagar
Total Students In NIFT Gandhinagar
Total Students In NIFT Gandhinagar
855
855
855
Sample Size - 120
Sample Size - 120
Sample Size - 120
Sample
Sample
Sample
Population
Population
Population
Timeline
Timeline
Timeline
UX Research
UX Research
UX Research
Design & Iteration
Design & Iteration
Design & Iteration
Design Process
Design Process
Design Process
Stanford’s Model of Design Thinking
Stanford’s Model of Design Thinking
Stanford’s Model of Design Thinking
Empathize
Empathize
Empathize
Ideate
Ideate
Ideate
Test
Test
Test
Define
Define
Define
Prototype
Prototype
Prototype
45.8% faced budgeting and daily expense issues.
80.6% struggled with transport access and awareness.
35.1% reported costly or unclear accommodation options.
Most relied on friends/guardians; formal support was lacking.
Problems
45.8% faced budgeting and daily expense issues.
80.6% struggled with transport access and awareness.
35.1% reported costly or unclear accommodation options.
Most relied on friends/guardians; formal support was lacking.
Problems
45.8% faced budgeting and daily expense issues.
80.6% struggled with transport access and awareness.
35.1% reported costly or unclear accommodation options.
Most relied on friends/guardians; formal support was lacking.
Problems
My Responsibility
My Responsibility
My Responsibility
Led surveys, interviews & observations
Contributed to Brainstorming and Ideation
Contributed to naming the platform Sarathi.
Designed low-fi wireframes & flows
Conducted user testing & feedback sessions
Led surveys, interviews & observations
Contributed to Brainstorming and Ideation
Contributed to naming the platform Sarathi.
Designed low-fi wireframes & flows
Conducted user testing & feedback sessions
Led surveys, interviews & observations
Contributed to Brainstorming and Ideation
Contributed to naming the platform Sarathi.
Designed low-fi wireframes & flows
Conducted user testing & feedback sessions
Tools Used
Tools Used
Tools Used
The Solution
The Solution
The Solution
The platform centralizes all essential relocation information, saving NIFT Gandhinagar students 5–7 hours of research.
The platform centralizes all essential relocation information, saving NIFT Gandhinagar students 5–7 hours of research.
The platform centralizes all essential relocation information, saving NIFT Gandhinagar students 5–7 hours of research.
Helped 70%+ students solve relocation issues quickly, improving satisfaction.
Helped 70%+ students solve relocation issues quickly, improving satisfaction.
Helped 70%+ students solve relocation issues quickly, improving satisfaction.
Used by 300+ new students via NIFT’s official site, boosting trust and credibility.
Used by 300+ new students via NIFT’s official site, boosting trust and credibility.
Used by 300+ new students via NIFT’s official site, boosting trust and credibility.
The Process
The Process
The Process
Brainstorming the problems faced by students
Brainstorming the problems faced by students
Brainstorming the problems faced by students
Primary Research (Interviews and Surveys)
Primary Research (Interviews and Surveys)
Primary Research (Interviews and Surveys)
Interviewing new students
Interviewing new students
Interviewing new students
Interviewing 3rd year students
Interviewing 3rd year students
Interviewing 3rd year students
Majority of students faced challenges with finances, accommodation, and transportation.
Majority of students faced challenges with finances, accommodation, and transportation.
Majority of students faced challenges with finances, accommodation, and transportation.
58% felt their expectations somewhat matched reality; 26% did not, reflecting low satisfaction.
58% felt their expectations somewhat matched reality; 26% did not, reflecting low satisfaction.
58% felt their expectations somewhat matched reality; 26% did not, reflecting low satisfaction.
Top information sources were YouTube, Google Maps, Instagram, and word of mouth.
Top information sources were YouTube, Google Maps, Instagram, and word of mouth.
Top information sources were YouTube, Google Maps, Instagram, and word of mouth.
Over 80% gave a poor rating to transportation facilities.
Over 80% gave a poor rating to transportation facilities.
Over 80% gave a poor rating to transportation facilities.
Nearly 90% were unsatisfied with accommodation options.
Nearly 90% were unsatisfied with accommodation options.
Nearly 90% were unsatisfied with accommodation options.
Only 16.67% of students felt that Gandhinagar met their expectations, revealing a significant gap between anticipation and lived experience.
Mixed sentiments toward relocation, with most students expressing neutral to mildly positive emotions, highlighting a complex emotional adaptation phase.
Top challenges identified were affordability and accessibility in both transportation and accommodation, pointing to systemic issues in student mobility and housing.
Friends and local guardians emerged as the primary support networks, underscoring the importance of social connections in easing relocation stress.
The data suggests a strong need for better onboarding tools or orientation resources to bridge the expectations gap and improve the overall student well-being and integration.
Only 16.67% of students felt that Gandhinagar met their expectations, revealing a significant gap between anticipation and lived experience.
Mixed sentiments toward relocation, with most students expressing neutral to mildly positive emotions, highlighting a complex emotional adaptation phase.
Top challenges identified were affordability and accessibility in both transportation and accommodation, pointing to systemic issues in student mobility and housing.
Friends and local guardians emerged as the primary support networks, underscoring the importance of social connections in easing relocation stress.
The data suggests a strong need for better onboarding tools or orientation resources to bridge the expectations gap and improve the overall student well-being and integration.
Empathize
Empathize
Empathize
User Persona
User Persona
User Persona
About
About
About
Aisha is a 18-year-old foundation-year student from Uttar Pradesh, living away from home for the first time. Bright, motivated, and determined, she has moved to Gandhinagar to pursue her dreams. While she is committed to her academic journey, the transition to a new city, unfamiliar environment, and hostel life presents emotional and practical challenges. She seeks comfort, connection, and clarity in her new surroundings to help her feel at home and succeed in her goals.
Aisha is a 18-year-old foundation-year student from Uttar Pradesh, living away from home for the first time. Bright, motivated, and determined, she has moved to Gandhinagar to pursue her dreams. While she is committed to her academic journey, the transition to a new city, unfamiliar environment, and hostel life presents emotional and practical challenges. She seeks comfort, connection, and clarity in her new surroundings to help her feel at home and succeed in her goals.
Aisha is a 18-year-old foundation-year student from Uttar Pradesh, living away from home for the first time. Bright, motivated, and determined, she has moved to Gandhinagar to pursue her dreams. While she is committed to her academic journey, the transition to a new city, unfamiliar environment, and hostel life presents emotional and practical challenges. She seeks comfort, connection, and clarity in her new surroundings to help her feel at home and succeed in her goals.
Aisha Arya
Aisha Arya
Aisha Arya
Age: 18
Year of study: First Year
Hometown: Uttar Pradesh
Age: 18
Year of study: First Year
Hometown: Uttar Pradesh
Age: 18
Year of study: First Year
Hometown: Uttar Pradesh
Excel academically and grow personally.
Build friendships and integrate into hostel life.
Explore Gandhinagar and gain independence.
Excel academically and grow personally.
Build friendships and integrate into hostel life.
Explore Gandhinagar and gain independence.
Excel academically and grow personally.
Build friendships and integrate into hostel life.
Explore Gandhinagar and gain independence.
Difficulty navigating amenities
Struggles with public transport due to language barriers.
Homesickness and feelings of isolation.
Difficulty navigating amenities
Struggles with public transport due to language barriers.
Homesickness and feelings of isolation.
Difficulty navigating amenities
Struggles with public transport due to language barriers.
Homesickness and feelings of isolation.
Motivation
Motivation
Motivation
Pain Points
Pain Points
Pain Points
One-stop platform for campus and city info.
Transport guides with visual maps.
Peer networks for social and emotional support.
One-stop platform for campus and city info.
Transport guides with visual maps.
Peer networks for social and emotional support.
One-stop platform for campus and city info.
Transport guides with visual maps.
Peer networks for social and emotional support.
Opportunities
Opportunities
Opportunities
Understanding how to access necessary resources like healthcare.
Adapting to hostel living and shared spaces.
Finding reliable local info and student services.
Understanding how to access necessary resources like healthcare.
Adapting to hostel living and shared spaces.
Finding reliable local info and student services.
Understanding how to access necessary resources like healthcare.
Adapting to hostel living and shared spaces.
Finding reliable local info and student services.
Needs
Needs
Needs
Empathy Map
Empathy Map
Empathy Map
Says
Says
Says
Does
Does
Does
Feels
Feels
Feels
Thinks
Thinks
Thinks
Define
Define
Define
How Might We...
How Might We...
How Might We...
Final How Might We...
Final How Might We...
Final How Might We...
How might we provide a one-stop solution for new students of NIFT Gandhinagar relocating to Gandhinagar ?
How might we provide a one-stop solution for new students of NIFT Gandhinagar relocating to Gandhinagar ?
How might we provide a one-stop solution for new students of NIFT Gandhinagar relocating to Gandhinagar ?
Ideate
Ideate
Ideate
Sketches of ideas
Sketches of ideas
Sketches of ideas
Final Idea
Final Idea
Final Idea
Story Board
Story Board
Story Board
Prototype
Prototype
Prototype
Concept Board
Concept Board
Concept Board
Mood Board
Mood Board
Mood Board
Style Guide
Style Guide
Style Guide
Prototype Version 1
Prototype Version 1
Prototype Version 1
Testing and Iteration
Testing and Iteration
Testing and Iteration
Feedback Capture Grid
Feedback Capture Grid
Feedback Capture Grid
E-BROCHURE
VIRTUAL TOUR
WEBSITE EASY TO USE
CHATBOT
E-BROCHURE
VIRTUAL TOUR
WEBSITE EASY TO USE
CHATBOT
E-BROCHURE
VIRTUAL TOUR
WEBSITE EASY TO USE
CHATBOT
OTHER APPS ARE AVAILABLE
DATA AUTHENTICITY
OTHER APPS ARE AVAILABLE
DATA AUTHENTICITY
OTHER APPS ARE AVAILABLE
DATA AUTHENTICITY
WHO WILL MANAGE THE WEBSITE?
IS THERE ANY CHARGE FOR THIS SERVICE?
HOW CAN WE ACCESS THE INFORMATION /E-BROCHURE OFFLINE?
WHO WILL MANAGE THE WEBSITE?
IS THERE ANY CHARGE FOR THIS SERVICE?
HOW CAN WE ACCESS THE INFORMATION /E-BROCHURE OFFLINE?
WHO WILL MANAGE THE WEBSITE?
IS THERE ANY CHARGE FOR THIS SERVICE?
HOW CAN WE ACCESS THE INFORMATION /E-BROCHURE OFFLINE?
MOBILE APP
OFFLINE BROCHURE AND QR CODE TO SCAN IT
ADD MORE FACILITIES CONTACTS
MOBILE APP
OFFLINE BROCHURE AND QR CODE TO SCAN IT
ADD MORE FACILITIES CONTACTS
MOBILE APP
OFFLINE BROCHURE AND QR CODE TO SCAN IT
ADD MORE FACILITIES CONTACTS
Final Version of the Website
Final Version of the Website
Final Version of the Website
Device-agnostic Website developed on Framer
Device-agnostic Website developed on Framer
Device-agnostic Website developed on Framer
