Āvō
આવો
/
Your Local Bus Navigator
UX Case Study
Public Transport
Mobile App
Service Design
UX Case Study
Public Transport
Mobile App
Service Design
The Journey Begins
The Journey Begins
Revolutionizing bus travel in Gandhinagar, this project turns outdated schedules and chaotic routes into a streamlined, user-friendly journey. Inspired by real commuters at Pathika Bus Stand, we've crafted a solution that not only simplifies daily travel but transforms it into an effortless experience — blending convenience, real-time updates, and intuitive design to navigate the city with ease.
Revolutionizing bus travel in Gandhinagar, this project turns outdated schedules and chaotic routes into a streamlined, user-friendly journey. Inspired by real commuters at Pathika Bus Stand, we've crafted a solution that not only simplifies daily travel but transforms it into an effortless experience — blending convenience, real-time updates, and intuitive design to navigate the city with ease.
What's the Challenge?
What's the Challenge?
Local passengers in Gandhinagar face a maze of outdated schedules, unclear signage, and disjointed digital tools. Our mission? To redesign the travel experience, making it more accessible and intuitive by bridging the gap between physical and digital worlds, ensuring every journey is smooth, connected, and hassle-free
Local passengers in Gandhinagar face a maze of outdated schedules, unclear signage, and disjointed digital tools. Our mission? To redesign the travel experience, making it more accessible and intuitive by bridging the gap between physical and digital worlds, ensuring every journey is smooth, connected, and hassle-free
The Crafted Solution
Bus Tracking and Ticket Booking KIOSK
Mobile App
Detailed, Updated & Multilingual Schedule
A Sprint Through Time
My Role
Project Management
Data Collection
Ethnographic Research
Ideation
Prototyping
Duration
3 Months
Tools Utilized
Mission Possible
Local Bus Schedule Accuracy
Route Navigation
Real-Time Bus Tracking
Easy Ticketing and Rescheduling
Enhance Accessibility for All Users
Uncovering the Unknown
GSRTC App Analysis
Diving Deep
Demographics
Age - 15-35
Gandhinagar
Occupation
Student and Corporate Employee
Occupation
Student and Corporate Employee
What the People Said
From Data to Discovery
Heavy reliance on traditional word-of-mouth for bus service information.
Manual charts at Pathika Bus Stand are in Gujarati, creating barriers for outsiders.
Inadequate bus connectivity between Gandhinagar and Ahmedabad.
Lack of clear information on bus timings adds to passenger challenges.
Urgent need to improve digital infrastructure and user experience of bus service platforms.
Focus on enhancing convenience, accessibility, and passenger satisfaction.
Meet the Users
Stories That Matter
As a passenger I want to have daily commute bus pass so that I can save my money and time
As a passenger I want to have daily commute bus pass so that I can save my money and time
As a passenger I want to have daily commute bus pass so that I can save my money and time
As a passenger I want to have daily commute bus pass so that I can save my money and time
As a passenger I want to purchase my bus ticket quickly and conveniently through a self-service kiosk or mobile app reducing the time spent in line at the ticket counter.
As a passenger I want to purchase my bus ticket quickly and conveniently through a self-service kiosk or mobile app reducing the time spent in line at the ticket counter.
As a passenger I want to be able to book my ticket in advance so that I have a confirm ticket.
As a passenger I want to be able to book my ticket in advance so that I have a confirm ticket.
As a passenger I want one tap feature for emergency support so that I can travel safely
As a passenger I want one tap feature for emergency support so that I can travel safely
As a sender I want to send a parcel (courier booking) so that my friend get documents in time
As a sender I want to send a parcel (courier booking) so that my friend get documents in time
As a passenger I want to book a bus ticket online so that I don't have to wait long in queue
As a passenger I want to book a bus ticket online so that I don't have to wait long in queue
As a passenger I want to easily search for bus routes and schedules so that I can plan my journey accordingly
As a passenger I want to easily search for bus routes and schedules so that I can plan my journey accordingly
As a passenger I want to receive real time updates (arrival and delays) so that I can plan my travel plan accordingly
As a passenger I want to receive real time updates (arrival and delays) so that I can plan my travel plan accordingly
As a passenger I want a route map at the bus station so that i can plan my journey effectively, including transfer points and alternate routes if needed.
As a passenger I want a route map at the bus station so that i can plan my journey effectively, including transfer points and alternate routes if needed.
As a passenger I want to know the route and stoppage of the bus in advance so that in case of any emergency can get off the bus
As a passenger I want to know the route and stoppage of the bus in advance so that in case of any emergency can get off the bus
As a passenger I want to cancel or reschedule my ticket or booking so that I can save money or get refund for not traveling
As a passenger I want to cancel or reschedule my ticket or booking so that I can save money or get refund for not traveling
Idea Explosion
Sorting it Out
Structuring the flow
Sketching the Vision
Ideations
Onboarding Screen
Onboarding Screen
Search
Search
Homepage 1
Homepage 1
Search
Search
Homepage 2
Homepage 2
Homepage 3
Homepage 3
Search
Search
Homepage 4
Homepage 4
Wireframing of full app
Design DNA
Bringing Ideas to Life
Mobile App
Multi-Language Support:
Bridging the gap for outsiders with language options to ensure everyone can navigate the city comfortably.
Multi-Language Support:
Bridging the gap for outsiders with language options to ensure everyone can navigate the city comfortably.
Seamless Ticketing:
Digital tickets, bus passes, and instant booking make the process quick and hassle-free.
Seamless Ticketing:
Digital tickets, bus passes, and instant booking make the process quick and hassle-free.
Real-Time Tracking:
No more guessing bus arrival times. Live updates keep passengers informed every step of the way.
Real-Time Tracking:
No more guessing bus arrival times. Live updates keep passengers informed every step of the way.
Effortless rescheduling:
Plans change? Easily reschedule or cancel your ride with just a few taps.
Effortless rescheduling:
Plans change? Easily reschedule or cancel your ride with just a few taps.
Courier Booking:
Book and track courier services directly from the app, making deliveries easy and integrated with your commute.
Courier Booking:
Book and track courier services directly from the app, making deliveries easy and integrated with your commute.
City Route Map:
Access a detailed, easy-to-read map of Gandhinagar's city routes, providing a clear overview of the bus network and nearby stops.
City Route Map:
Access a detailed, easy-to-read map of Gandhinagar's city routes, providing a clear overview of the bus network and nearby stops.
KIOSK
Interactive Bus KIOSK:
It provides passengers with real-time bus tracking and route information at bus stands. Its touchscreen interface allows quick access to schedules, live bus locations, and route details.
Interactive Bus KIOSK:
It provides passengers with real-time bus tracking and route information at bus stands. Its touchscreen interface allows quick access to schedules, live bus locations, and route details.
What Could Have Been Done Better?
While the app brings real-time tracking and seamless navigation, there's room for growth. Adding features like personalized route suggestions and a better response to sudden delays would take it up a notch. Expanding user testing to capture a broader audience and deepening multi-language support could further elevate the app’s inclusivity and adaptability, ensuring it stays relevant for the long haul.
Āvō
આવો
/
Your Local Bus Navigator
UX Case Study
Public Transport
Mobile App
Service Design
The Crafted Solution
Bus Tracking and Ticket Booking KIOSK
Mobile App
Detailed, Updated & Multilingual Schedule
A Sprint Through Time
My Role
Project Management
Ethnographic Research
Ideation
Prototyping
Data Collection
Duration
3 Months
Tools Utilized
Mission Possible
Local Bus Schedule Accuracy
Route Navigation
Real-Time Bus Tracking
Easy Ticketing and Rescheduling
Enhance Accessibility for All Users
Uncovering the Unknown
GSRTC App Analysis
What the People Said
Diving Deep
Demographics
Age - 15-35
Gandhinagar
Occupation
Student and Corporate Employee
From Data to Discovery
Heavy reliance on traditional word-of-mouth for bus service information.
Manual charts at Pathika Bus Stand are in Gujarati, creating barriers for outsiders.
Inadequate bus connectivity between Gandhinagar and Ahmedabad.
Lack of clear information on bus timings adds to passenger challenges.
Urgent need to improve digital infrastructure and user experience of bus service platforms.
Focus on enhancing convenience, accessibility, and passenger satisfaction.
Meet the Users
Stories That Matter
As a passenger I want to have daily commute bus pass so that I can save my money and time
As a passenger I want to be able to book my ticket in advance so that I have a confirm ticket.
As a passenger I want to book a bus ticket online so that I don't have to wait long in queue
As a passenger I want a route map at the bus station so that i can plan my journey effectively, including transfer points and alternate routes if needed.
As a passenger I want to know the route and stoppage of the bus in advance so that in case of any emergency can get off the bus
As a passenger I want to cancel or reschedule my ticket or booking so that I can save money or get refund for not traveling
As a passenger I want to easily search for bus routes and schedules so that I can plan my journey accordingly
As a passenger I want to receive real time updates (arrival and delays) so that I can plan my travel plan accordingly
As a passenger I want one tap feature for emergency support so that I can travel safely
As a sender I want to send a parcel (courier booking) so that my friend get documents in time
As a passenger I want to have daily commute bus pass so that I can save my money and time
As a passenger I want to purchase my bus ticket quickly and conveniently through a self-service kiosk or mobile app reducing the time spent in line at the ticket counter.
Idea Explosion
Sorting it Out
Structuring the flow
Sketching the Vision
Ideations
Onboarding Screen
Search
Homepage 1
Search
Homepage 2
Homepage 3
Search
Homepage 4
Wireframing of full app
Design DNA
Bringing Ideas to Life
Mobile App
Multi-Language Support:
Bridging the gap for outsiders with language options to ensure everyone can navigate the city comfortably.
Seamless Ticketing:
Digital tickets, bus passes, and instant booking make the process quick and hassle-free.
Real-Time Tracking:
No more guessing bus arrival times. Live updates keep passengers informed every step of the way.
Effortless rescheduling:
Plans change? Easily reschedule or cancel your ride with just a few taps.
Courier Booking:
Book and track courier services directly from the app, making deliveries easy and integrated with your commute.
City Route Map:
Access a detailed, easy-to-read map of Gandhinagar's city routes, providing a clear overview of the bus network and nearby stops.
KIOSK
Interactive Bus KIOSK:
It provides passengers with real-time bus tracking and route information at bus stands. Its touchscreen interface allows quick access to schedules, live bus locations, and route details.
What Could Have Been Done Better?
While the app brings real-time tracking and seamless navigation, there's room for growth. Adding features like personalized route suggestions and a better response to sudden delays would take it up a notch. Expanding user testing to capture a broader audience and deepening multi-language support could further elevate the app’s inclusivity and adaptability, ensuring it stays relevant for the long haul.
